{"id":72800,"date":"2025-10-07T19:46:58","date_gmt":"2025-10-07T22:46:58","guid":{"rendered":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/?p=72800"},"modified":"2026-10-07T14:46:59","modified_gmt":"2026-10-07T17:46:59","slug":"jak-wyns-korene-ceske-gastronomie-spojuje-s-modernimi-trendy-a-proc-se-stalo-nepostradatelnym-pro-ceske-restaurace","status":"publish","type":"post","link":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/emdestaque\/jak-wyns-korene-ceske-gastronomie-spojuje-s-modernimi-trendy-a-proc-se-stalo-nepostradatelnym-pro-ceske-restaurace\/","title":{"rendered":"Jak Wyns ko\u0159ene \u010desk\u00e9 gastronomie spojuje s modern\u00edmi trendy a pro\u010d se stalo nepostradateln\u00fdm pro \u010desk\u00e9 restaurace"},"content":{"rendered":"<p>\u010cesk\u00e1 gastronomie se v posledn\u00edch letech prom\u011b\u0148uje. Zat\u00edmco p\u0159edpokl\u00e1dalo, \u017ee \u010desk\u00e1 kuchyn\u011b z\u016fstane v\u017edy dom\u00e9nou region\u00e1ln\u00edch specialit, dnes se st\u00e1v\u00e1 \u010d\u00edm d\u00e1l v\u00edce otev\u0159enou pro mezin\u00e1rodn\u00ed vlivy. Jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f tohoto procesu je platforma <a href=\"https:\/\/wyns.co.cz\/\">wyns.co.cz<\/a>, kter\u00e1 nejen\u017ee spojuje \u010desk\u00e9 restaurace s nov\u00fdmi trendy, ale tak\u00e9 zvy\u0161uje jejich konkurenceschopnost na trhu. Tento n\u00e1stroj, kter\u00fd kombinuje digit\u00e1ln\u00ed marketing s osobn\u00edm p\u0159\u00edstupem, dok\u00e1\u017ee v\u00fdrazn\u011b ovlivnit \u00fasp\u011bch restaurace i v obdob\u00ed ekonomick\u00e9 nestability.<\/p>\n<p>Vznik platformy Wyns byl inspirov\u00e1n pot\u0159ebou modernizovat \u010desk\u00e9 stravovac\u00ed \u0159et\u011bzce. V roce 2019, kdy se \u010desk\u00e1 gastronomie pot\u00fdkala s nedostatkem kvalitn\u00edch marketingov\u00fdch kan\u00e1l\u016f a nedostatkem dat, kter\u00e9 by umo\u017e\u0148ovaly efektivn\u00ed c\u00edlov\u00e1n\u00ed, vznikl projekt Wyns. Jeho c\u00edlem bylo vytvo\u0159it jednoduchou, ale silnou platformu, kter\u00e1 by umo\u017e\u0148ovala restaurace nejen prezentovat sv\u00e9 speciality, ale tak\u00e9 interagovat s z\u00e1kazn\u00edky na m\u00edru. D\u00edky Wyns mohou \u010desk\u00e9 restaurace dos\u00e1hnout \u0161ir\u0161\u00edho publika, zejm\u00e9na mlad\u00e9 generace, kter\u00e9 se st\u00e1le v\u00edce orientuj\u00ed na online n\u00e1kupy a rezervace.<\/p>\n<p>Jedn\u00edm z hlavn\u00edch p\u0159\u00ednos\u016f platformy Wyns je jej\u00ed schopnost spojit tradi\u010dn\u00ed \u010deskou kuchyni s modern\u00edmi trendy. Nap\u0159\u00edklad, kdy\u017e se jedn\u00e1 o popularitu vegetari\u00e1nsk\u00e9 a veganov\u00e9 kuchyn\u011b, platforma Wyns umo\u017e\u0148uje restaurac\u00edm snadno aktualizovat sv\u00e9 nab\u00eddky a z\u00edsk\u00e1vat z\u00e1kazn\u00edky, kte\u0159\u00ed hledaj\u00ed alternativy k klasick\u00e9 masov\u00e9 kuchyni. Podle dat z posledn\u00edch dvou let se nap\u0159\u00edklad po\u010det rezervac\u00ed na veganov\u00e9 menu v restaurac\u00edch s vyu\u017eit\u00edm Wyns zv\u00fd\u0161il o v\u00edce ne\u017e 40 procent. To dokazuje, \u017ee modern\u00ed z\u00e1kazn\u00edci nejen\u017ee cht\u011bj\u00ed r\u016fzn\u00e9 mo\u017enosti, ale tak\u00e9 si uv\u011bdomuj\u00ed, \u017ee kvalitn\u00ed nab\u00eddka m\u016f\u017ee b\u00fdt rozhoduj\u00edc\u00ed pro jejich rozhodnut\u00ed.<\/p>\n<p>Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm aspektem je data a personalizace. Wyns sb\u00edr\u00e1 d\u016fv\u011bryhodn\u00e1 data o n\u00e1v\u0161t\u011bvnosti, preferenc\u00edch z\u00e1kazn\u00edk\u016f a dokonce i o jejich chov\u00e1n\u00ed b\u011bhem rezervace. D\u00edky tomu mohou restaurace personalizovat sv\u00e9 marketingov\u00e9 kampan\u011b, nap\u0159\u00edklad prost\u0159ednictv\u00edm c\u00edlovan\u00fdch nab\u00eddek nebo speci\u00e1ln\u00edch akc\u00ed pro pravideln\u00fdch z\u00e1kazn\u00edk\u016f. Nap\u0159\u00edklad, restaurace v Praze, kter\u00e1 vyu\u017e\u00edv\u00e1 Wyns pro sv\u00e9 marketingov\u00e9 \u00fa\u010dely, dok\u00e1zala zv\u00fd\u0161it po\u010det n\u00e1v\u0161t\u011bv o 28 procent d\u00edky personalizovan\u00fdm slev\u00e1m a nab\u00eddk\u00e1m na z\u00e1klad\u011b historick\u00fdch dat.<\/p>\n<p>V\u00fdznam platformy Wyns se tak\u00e9 projevuje v oblasti konkurenceschopnosti. V dob\u011b, kdy se \u010desk\u00e9 restaurace pot\u00fdkaj\u00ed s rostouc\u00ed konkurenc\u00ed jak z dom\u00e1c\u00edch, tak i zahrani\u010dn\u00edch \u0159et\u011bzc\u016f, Wyns pom\u00e1h\u00e1 zvy\u0161ovat jejich viditelnost. D\u00edky integraci s soci\u00e1ln\u00edmi s\u00edt\u011bmi a online reklamou dok\u00e1\u017ee platforma dos\u00e1hnout \u0161irok\u00e9ho publikov\u00e1n\u00ed, kter\u00e9 by jinak bylo obt\u00ed\u017en\u00e9 dos\u00e1hnout sami restaurace. Nap\u0159\u00edklad, restaurace v Brn\u011b, kter\u00e1 vyu\u017eila Wyns pro sv\u00e9 marketingov\u00e9 kampan\u011b, z\u00edskala 15 procent nov\u00fdch z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed a online reklamy, kter\u00e9 byly spravov\u00e1ny p\u0159es Wyns.<\/p>\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00edm aspektem v\u0161ak je, \u017ee Wyns nejen pom\u00e1h\u00e1 restaurac\u00edm r\u016fst, ale tak\u00e9 podporuje \u010deskou gastronomii jako celek. D\u00edky platform\u011b se st\u00e1v\u00e1 mo\u017en\u00e9 sd\u00edlet v\u00edce \u010desk\u00fdch specialit s \u0161ir\u0161\u00edm publikem, co\u017e m\u016f\u017ee v\u00e9st k v\u011bt\u0161\u00edmu rozpozn\u00e1n\u00ed a respektu pro \u010deskou kuchyni. To je zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 v dob\u011b, kdy se mezin\u00e1rodn\u00ed trendy st\u00e1le v\u00edce prom\u011b\u0148uj\u00ed a \u010desk\u00e1 gastronomie mus\u00ed b\u00fdt schopna udr\u017eet svou pozici.<\/p>\n<ul>\n<li>V\u00fdznamn\u00fd r\u016fst rezervac\u00ed na veganov\u00e1 menu o v\u00edce ne\u017e 40 procent v restaurac\u00edch vyu\u017e\u00edvaj\u00edc\u00edch Wyns.<\/li>\n<li>Zv\u00fd\u0161en\u00ed po\u010dtu n\u00e1v\u0161t\u011bv o 28 procent d\u00edky personalizovan\u00fdm slev\u00e1m a nab\u00eddk\u00e1m.<\/li>\n<li>15 procent nov\u00fdch z\u00e1kazn\u00edk\u016f z\u00edsk\u00e1no prost\u0159ednictv\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed a online reklamy.<\/li>\n<li>Rostouc\u00ed z\u00e1jem o \u010deskou gastronomii mezi mlad\u0161\u00ed generac\u00ed d\u00edky online prezentaci.<\/li>\n<li>Platforma umo\u017e\u0148uje snadnou aktualizaci nab\u00eddek a interakci s z\u00e1kazn\u00edky.<\/li>\n<\/ul>\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee platforma Wyns ko\u0159ene \u010desk\u00e9 gastronomie spojuje s modern\u00edmi trendy a ukazuje, \u017ee i tradi\u010dn\u00ed \u0159emesla mohou b\u00fdt \u00fasp\u011b\u0161n\u00e1 v digit\u00e1ln\u00edm sv\u011bt\u011b. D\u00edky sv\u00e9mu p\u0159\u00edstupu k dat\u016fm, personalizaci a online marketingu dok\u00e1\u017ee Wyns nejen pomoci restaurac\u00edm r\u016fst, ale tak\u00e9 pos\u00edlit \u010deskou gastronomii jako celek. V dob\u00e1ch, kdy se trh st\u00e1v\u00e1 st\u00e1le v\u00edce konkurenceschopn\u00fdm, je tak platforma Wyns kl\u00ed\u010dov\u00fdm n\u00e1strojem pro ka\u017edou \u010deskou restauraci, kter\u00e1 chce udr\u017eet a rozv\u00edjet svou pozici na trhu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e1 gastronomie se v posledn\u00edch letech prom\u011b\u0148uje. Zat\u00edmco p\u0159edpokl\u00e1dalo, \u017ee \u010desk\u00e1 kuchyn\u011b z\u016fstane v\u017edy dom\u00e9nou region\u00e1ln\u00edch specialit, dnes se st\u00e1v\u00e1 \u010d\u00edm d\u00e1l v\u00edce otev\u0159enou pro mezin\u00e1rodn\u00ed vlivy. Jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f tohoto procesu je platforma wyns.co.cz, kter\u00e1 nejen\u017ee spojuje \u010desk\u00e9 restaurace s nov\u00fdmi trendy, ale tak\u00e9 zvy\u0161uje jejich konkurenceschopnost na trhu. Tento n\u00e1stroj, kter\u00fd kombinuje &hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-72800","post","type-post","status-publish","format-standard","","category-emdestaque"],"_links":{"self":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/72800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/comments?post=72800"}],"version-history":[{"count":1,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/72800\/revisions"}],"predecessor-version":[{"id":72801,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/72800\/revisions\/72801"}],"wp:attachment":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/media?parent=72800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/categories?post=72800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/tags?post=72800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}