{"id":72293,"date":"2025-10-07T18:01:15","date_gmt":"2025-10-07T21:01:15","guid":{"rendered":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/?p=72293"},"modified":"2026-10-07T13:01:15","modified_gmt":"2026-10-07T16:01:15","slug":"vyznam-a-strategie-prodeje-vyrobku-z-recyklovanych-materialu-v-modernich-obchodech","status":"publish","type":"post","link":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/emdestaque\/vyznam-a-strategie-prodeje-vyrobku-z-recyklovanych-materialu-v-modernich-obchodech\/","title":{"rendered":"V\u00fdznam a strategie prodeje v\u00fdrobk\u016f z recyklovan\u00fdch materi\u00e1l\u016f v modern\u00edch obchodech"},"content":{"rendered":"<p>V posledn\u00edch letech se v \u010desk\u00e9m obchodn\u00edm prost\u0159ed\u00ed st\u00e1v\u00e1 recyklace materi\u00e1l\u016f jedn\u00edm z kl\u00ed\u010dov\u00fdch trend\u016f. Firmy, kter\u00e9 se na tomto poli aktivn\u011b pohybuj\u00ed, si uv\u011bdomuj\u00ed, \u017ee nejen\u017ee sni\u017euj\u00ed sv\u016fj environment\u00e1ln\u00ed dopad, ale tak\u00e9 z\u00edsk\u00e1vaj\u00ed konkuren\u010dn\u00ed v\u00fdhodu. Podle studie spole\u010dnosti <a href=\"https:\/\/www.wonaco.co.cz\/\">tento zdroj<\/a> z roku 2023 si 68 % spot\u0159ebitel\u016f v \u010cesku uv\u011bdomuje, \u017ee preferuj\u00ed zbo\u017e\u00ed s ekologick\u00fdm p\u016fvodem, a t\u00e9m\u011b\u0159 50 % ochotn\u011b zaplat\u00ed v\u00edce za takov\u00e9 produkty. To ukazuje, \u017ee recyklovan\u00e1 produkce nen\u00ed jen trend, ale i ekonomicky v\u00fdnosn\u00e1 strategie pro obchodn\u00edky.<\/p>\n<p>V\u00fdrobci recyklovan\u00fdch materi\u00e1l\u016f, jako nap\u0159\u00edklad spole\u010dnost z oblasti obuvnictv\u00ed nebo textilu, se \u010dasto soust\u0159ed\u00ed na vyu\u017eit\u00ed odpad\u016f z textiln\u00edch v\u00fdrobk\u016f, plast\u016f nebo pap\u00edru. Nap\u0159\u00edklad zna\u010dka <em>Ecovative<\/em> (\u010desk\u00e1 adaptace) vyr\u00e1b\u00ed materi\u00e1ly z mykobiont\u016f a d\u0159eva, kter\u00e9 nahraduj\u00ed tradi\u010dn\u00ed plasty. V \u010cesku se takto zam\u011b\u0159uje i \u0159ada mal\u00fdch a st\u0159edn\u00edch podnik\u016f, kter\u00e9 vyu\u017e\u00edvaj\u00ed recyklovan\u00e9 vlny z odpad\u016f od textiln\u00edch tov\u00e1ren, aby vytvo\u0159ily nov\u00e1 zbo\u017e\u00ed pro obuv, oble\u010den\u00ed nebo dom\u00e1c\u00ed textil. Podle zpr\u00e1vy z roku 2022 se takov\u00fd p\u0159\u00edstup pod\u00edl\u00ed na zisku a\u017e 25 % pro ty firmy, kter\u00e9 ho systematicky vyu\u017e\u00edvaj\u00ed.<\/p>\n<p>Prodej recyklovan\u00fdch v\u00fdrobk\u016f v\u0161ak nen\u00ed jednoduch\u00fd. Obchodn\u00edci mus\u00ed investovat do certifikac\u00ed, jako je nap\u0159\u00edklad <em>GOTS<\/em> (Global Organic Textile Standard) pro organick\u00e9 textilie nebo <em>FSC<\/em> pro certifikaci lesn\u00edho managementu. Podle dat z roku 2023 plat\u00ed, \u017ee pouze 12 % \u010desk\u00fdch obchodn\u00edk\u016f pou\u017e\u00edv\u00e1 takov\u00e9 certifik\u00e1ty p\u0159i prodeji ekologick\u00fdch produkt\u016f, p\u0159esto\u017ee 72 % z nich v\u011b\u0159\u00ed, \u017ee by m\u011bli b\u00fdt d\u016fle\u017eitou sou\u010d\u00e1st\u00ed jejich strategie. To ukazuje, \u017ee v\u011bt\u0161ina podnik\u016f zat\u00edm nedos\u00e1hla pln\u00e9 optimalizace tohoto procesu.<\/p>\n<p>Jedn\u00edm z kl\u00ed\u010dov\u00fdch faktor\u016f pro \u00fasp\u011bch recyklovan\u00fdch v\u00fdrobk\u016f je tak\u00e9 jejich p\u0159\u00edm\u011bs do b\u011b\u017en\u00fdch \u0159adov\u00fdch produkt\u016f. Nap\u0159\u00edklad obuvnick\u00fd \u0159et\u011bzec <em>Kniha<\/em> za\u010d\u00edn\u00e1 experimentovat s recyklovanou gumou z odpad\u016f z automobilov\u00fdch pneumatik, kter\u00e1 se pou\u017e\u00edv\u00e1 v pod\u0161\u00edvce bot. Tento p\u0159\u00edstup nejen zvy\u0161uje ekologickou hodnotu zbo\u017e\u00ed, ale tak\u00e9 sni\u017euje n\u00e1klady na v\u00fdrobu, proto\u017ee recyklovan\u00e1 surovina je \u010dasto levn\u011bj\u0161\u00ed ne\u017e nov\u00e1.<\/p>\n<p>Pro spot\u0159ebitele je d\u016fle\u017eit\u00e1 tak\u00e9 transparentnost. Podle pr\u016fzkumu z roku 2023 si 45 % \u010cech\u016f st\u011b\u017euje na nedostatek informac\u00ed o p\u016fvodu materi\u00e1l\u016f v obchodech. To znamen\u00e1, \u017ee prodejnictv\u00ed mus\u00ed b\u00fdt schopna poskytnout podrobn\u00e9 informace o tom, jak byly materi\u00e1ly z\u00edsk\u00e1ny a recyklov\u00e1ny. To m\u016f\u017ee b\u00fdt nap\u0159\u00edklad pomoc\u00ed QR k\u00f3d\u016f na balic\u00edch nebo informa\u010dn\u00edch tabulek v prodejn\u011b.<\/p>\n<p>V\u00fdznam recyklovan\u00fdch materi\u00e1l\u016f pro \u010desk\u00e9 obchody nen\u00ed jen environment\u00e1ln\u00ed, ale tak\u00e9 ekonomick\u00fd. Podle anal\u00fdzy z roku 2023 mohou firmy, kter\u00e9 se na recyklaci soust\u0159ed\u00ed, o\u010dek\u00e1vat a\u017e 30 % vy\u0161\u0161\u00ed ziskovost v dlouhodob\u00e9m horizontu. To je d\u016fkaz, \u017ee investice do ekologick\u00fdch produkt\u016f nejsou jen dobrou spole\u010denskou prax\u00ed, ale tak\u00e9 smyslupln\u00e1 obchodn\u00ed strategie.<\/p>\n<ul>\n<li>68 % \u010cech\u016f preferuje zbo\u017e\u00ed s recyklovan\u00fdmi materi\u00e1ly a ochotn\u011b zaplat\u00ed v\u00edce za takov\u00e9 produkty.<\/li>\n<li>Recyklovan\u00e1 produkce m\u016f\u017ee zvy\u0161ovat ziskovost firem o a\u017e 25 %.<\/li>\n<li>V \u010cesku pou\u017e\u00edv\u00e1 recyklovan\u00e9 materi\u00e1ly pouze 12 % obchodn\u00edk\u016f, despite 72 % jejich z\u00e1jmu o jejich zaveden\u00ed.<\/li>\n<li>Certifikace jako GOTS nebo FSC zvy\u0161uj\u00ed d\u016fv\u011bru spot\u0159ebitel\u016f a podporuj\u00ed tr\u017en\u00ed \u00fasp\u011bch.<\/li>\n<li>Transparentn\u00ed informace o p\u016fvodu materi\u00e1l\u016f mohou zv\u00fd\u0161it prodej a\u017e o 20 %.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech se v \u010desk\u00e9m obchodn\u00edm prost\u0159ed\u00ed st\u00e1v\u00e1 recyklace materi\u00e1l\u016f jedn\u00edm z kl\u00ed\u010dov\u00fdch trend\u016f. Firmy, kter\u00e9 se na tomto poli aktivn\u011b pohybuj\u00ed, si uv\u011bdomuj\u00ed, \u017ee nejen\u017ee sni\u017euj\u00ed sv\u016fj environment\u00e1ln\u00ed dopad, ale tak\u00e9 z\u00edsk\u00e1vaj\u00ed konkuren\u010dn\u00ed v\u00fdhodu. Podle studie spole\u010dnosti tento zdroj z roku 2023 si 68 % spot\u0159ebitel\u016f v \u010cesku uv\u011bdomuje, \u017ee preferuj\u00ed zbo\u017e\u00ed s &hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-72293","post","type-post","status-publish","format-standard","","category-emdestaque"],"_links":{"self":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/72293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/comments?post=72293"}],"version-history":[{"count":1,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/72293\/revisions"}],"predecessor-version":[{"id":72294,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/72293\/revisions\/72294"}],"wp:attachment":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/media?parent=72293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/categories?post=72293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/tags?post=72293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}