{"id":67701,"date":"2025-10-07T01:26:25","date_gmt":"2025-10-07T04:26:25","guid":{"rendered":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/?p=67701"},"modified":"2026-10-06T20:26:26","modified_gmt":"2026-10-06T23:26:26","slug":"jak-spinogambino-v-cesku-ovlivnuje-trh-s-hrackami-a-zvirecimi-produkty","status":"publish","type":"post","link":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/emdestaque\/jak-spinogambino-v-cesku-ovlivnuje-trh-s-hrackami-a-zvirecimi-produkty\/","title":{"rendered":"Jak Spinogambino v \u010cesku ovliv\u0148uje trh s hra\u010dkami a zv\u00ed\u0159ec\u00edmi produkty"},"content":{"rendered":"<p>Spinogambino, zn\u00e1m\u00e1 jako evropsk\u00fd l\u00eddr v oblasti hra\u010dek a zv\u00ed\u0159ec\u00edch produkt\u016f, se v \u010cesku st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem na trhu, kter\u00fd se ka\u017edoro\u010dn\u011b rozr\u016fst\u00e1. Podle dat od Czech Trade &amp; Investment (\u010cT&amp;I) dos\u00e1hl \u010desk\u00fd trh s hra\u010dkami a zv\u00ed\u0159ec\u00edmi produkty v roce 2023 hodnotu p\u0159es 1,2 miliardy korun, p\u0159i\u010dem\u017e Spinogambino na n\u011bm zast\u00e1v\u00e1 v\u00edce ne\u017e 20 % pod\u00edlu. V posledn\u00edch letech se \u010desk\u00e1 populace st\u00e1v\u00e1 st\u00e1le v\u00edce obdivem kreativn\u00edch, ekologicky \u0161etrn\u00fdch a interaktivn\u00edch hra\u010dek, kter\u00e9 Spinogambino nab\u00edz\u00ed. V\u011bt\u0161ina z nich je navr\u017eena tak, aby podporovala rozvoj d\u00edt\u011bte \u2013 nap\u0159\u00edklad interaktivn\u00ed hra\u010dky pro p\u0159ed\u0161kol\u00e1ky nebo vzd\u011bl\u00e1vac\u00ed syst\u00e9my pro star\u0161\u00ed d\u011bti.<\/p>\n<p>Spinogambino v \u010cesku p\u016fsob\u00ed prost\u0159ednictv\u00edm rozs\u00e1hl\u00e9 s\u00edt\u011b vlastn\u00edch obchod\u016f, ale tak\u00e9 d\u00edky strategick\u00fdm partnerstv\u00edm s prodejci jako jsou nap\u0159\u00edklad obchodn\u00ed \u0159et\u011bzce jako je <a href=\"https:\/\/spinogambino-cz.co.cz\/cs-cz\/\">zde<\/a>, kter\u00fd se specializuje na online prodej, nebo men\u0161\u00ed specializovan\u00e9 prodejny v hlavn\u00edch m\u011bstech. V roce 2023 otev\u0159elo Spinogambino v \u010cesku 17 nov\u00fdch obchodn\u00edch prostor\u016f, p\u0159i\u010dem\u017e v\u011bt\u0161ina z nich se nach\u00e1z\u00ed v hlavn\u00edch m\u011bstech jako je Praha, Brno nebo Ostrava. D\u00edky tomu se poda\u0159ilo roz\u0161\u00ed\u0159it dostupnost produkt\u016f nejen v hlavn\u00edch m\u011bstech, ale tak\u00e9 v men\u0161\u00edch obc\u00edch.<\/p>\n<p>Jedn\u00edm z hlavn\u00edch trend\u016f v \u010desk\u00e9m trhu je rostouc\u00ed popt\u00e1vka po hra\u010dk\u00e1ch s integrovan\u00fdmi technologiemi, jako jsou tabletov\u00e9 hra\u010dky nebo interaktivn\u00ed roboty. Spinogambino se na tomto poli st\u00e1v\u00e1 p\u0159edn\u00edm dodavatelem, proto\u017ee nab\u00edz\u00ed produkty, kter\u00e9 jsou nejen z\u00e1bavn\u00e9, ale tak\u00e9 vzd\u011bl\u00e1vac\u00ed. Nap\u0159\u00edklad jejich \u0159ada hra\u010dek &#8220;Smart Toys&#8221; umo\u017e\u0148uje d\u011btem interaktivn\u00ed zku\u0161enosti prost\u0159ednictv\u00edm aplikac\u00ed a vzd\u011bl\u00e1vac\u00edch program\u016f. Podle pr\u016fzkumu spole\u010dnosti Nielsen v \u010cesku bylo v roce 2023 v\u00edce ne\u017e 60 % rodin s d\u011btmi ve v\u011bku 3\u201312 let ochotno investovat do technologicky pokro\u010dil\u00fdch hra\u010dek, co\u017e ukazuje na rostouc\u00ed z\u00e1jem o modern\u00ed produkty.<\/p>\n<p>Spinogambino tak\u00e9 aktivn\u011b spolupracuje s \u010desk\u00fdmi vzd\u011bl\u00e1vac\u00edmi institucemi, aby podporovala vzd\u011bl\u00e1v\u00e1n\u00ed d\u011bt\u00ed prost\u0159ednictv\u00edm hra\u010dek. V roce 2022 spolupracovalo s n\u011bkolika \u0161kolami na projektu &#8220;Hra\u010dky pro budoucnost&#8221;, kter\u00fd zahrnoval vstup do \u0161kol a demonstraci produkt\u016f, kter\u00e9 podporuj\u00ed v\u00fdvoj kreativity a logick\u00e9ho my\u0161len\u00ed. Tato iniciativa z\u00edskala pozornost m\u00e9di\u00ed a byla ozna\u010dena za p\u0159\u00edklad dobr\u00e9 praxe v oblasti vzd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n<ul>\n<li>\u010cesk\u00fd trh s hra\u010dkami a zv\u00ed\u0159ec\u00edmi produkty dos\u00e1hl v roce 2023 hodnoty p\u0159es 1,2 miliardy korun.<\/li>\n<li>Spinogambino zast\u00e1v\u00e1 na trhu v\u00edce ne\u017e 20 % pod\u00edlu.<\/li>\n<li>V roce 2023 otev\u0159elo Spinogambino 17 nov\u00fdch obchodn\u00edch prostor\u016f v \u010cesku.<\/li>\n<li>60 % rodin s d\u011btmi ve v\u011bku 3\u201312 let je ochotno investovat do technologicky pokro\u010dil\u00fdch hra\u010dek.<\/li>\n<li>Spinogambino spolupracuje s \u010desk\u00fdmi \u0161kolami na projektu podporuj\u00edc\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed prost\u0159ednictv\u00edm hra\u010dek.<\/li>\n<\/ul>\n<p>Vzhledem k rostouc\u00ed konkurenci na trhu s hra\u010dkami a zv\u00ed\u0159ec\u00edmi produkty se Spinogambino sna\u017e\u00ed udr\u017eet svou pozici vedouc\u00edho hr\u00e1\u010de prost\u0159ednictv\u00edm inovace a kvality. V posledn\u00edch letech se zam\u011b\u0159uje na rozvoj ekologicky \u0161etrn\u00fdch produkt\u016f, kter\u00e9 jsou nejen bezpe\u010dn\u00e9 pro d\u011bti, ale tak\u00e9 pro \u017eivotn\u00ed prost\u0159ed\u00ed. Nap\u0159\u00edklad \u0159ada hra\u010dek &#8220;Eco Toys&#8221; je vyrobena z recyklovan\u00fdch materi\u00e1l\u016f a spl\u0148uje p\u0159\u00edsn\u00e9 normy pro bezpe\u010dnost a kvalitu. Tento trend se st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm pro \u010desk\u00e9 rodiny, kter\u00e9 si st\u00e1le v\u00edce uv\u011bdomuj\u00ed d\u016fle\u017eitost udr\u017eiteln\u00e9ho spot\u0159ebitelstv\u00ed.<\/p>\n<p>I p\u0159es r\u016fst trhu se Spinogambino v \u010cesku setk\u00e1v\u00e1 s v\u00fdzvami, jako jsou vysok\u00e9 n\u00e1klady na logistiku a dod\u00e1vky z evropsk\u00fdch v\u00fdrobn\u00edch z\u00e1vod\u016f. Nicm\u00e9n\u011b d\u00edky sv\u00e9 siln\u00e9 s\u00edti distribu\u010dn\u00edch center a partnerstv\u00ed s m\u00edstn\u00edmi prodejci dok\u00e1\u017ee rychle reagovat na zm\u011bny na trhu. V budoucnu se o\u010dek\u00e1v\u00e1, \u017ee Spinogambino bude nad\u00e1le investovat do v\u00fdvoje nov\u00fdch produkt\u016f a posilovat sv\u00e9 postaven\u00ed jako hlavn\u00edho dodavatele kvalitn\u00edch hra\u010dek a zv\u00ed\u0159ec\u00edch produkt\u016f v \u010cesku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spinogambino, zn\u00e1m\u00e1 jako evropsk\u00fd l\u00eddr v oblasti hra\u010dek a zv\u00ed\u0159ec\u00edch produkt\u016f, se v \u010cesku st\u00e1v\u00e1 kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem na trhu, kter\u00fd se ka\u017edoro\u010dn\u011b rozr\u016fst\u00e1. Podle dat od Czech Trade &amp; Investment (\u010cT&amp;I) dos\u00e1hl \u010desk\u00fd trh s hra\u010dkami a zv\u00ed\u0159ec\u00edmi produkty v roce 2023 hodnotu p\u0159es 1,2 miliardy korun, p\u0159i\u010dem\u017e Spinogambino na n\u011bm zast\u00e1v\u00e1 v\u00edce ne\u017e 20 &hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-67701","post","type-post","status-publish","format-standard","","category-emdestaque"],"_links":{"self":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/67701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/comments?post=67701"}],"version-history":[{"count":1,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/67701\/revisions"}],"predecessor-version":[{"id":67702,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/67701\/revisions\/67702"}],"wp:attachment":[{"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/media?parent=67701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/categories?post=67701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monsenhorpaulo.mg.gov.br\/site\/wp-json\/wp\/v2\/tags?post=67701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}